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For the love of cupcakes

[one_half]Sweetness, sweetness I was only joking
When I said I’d like to
Smash every tooth in your head
—The Smiths

[I]’ll admit it. I actually feel sorry for the little bastards. It seems like just yesterday—Halloween, in fact—that cupcakes still held their suffocating grasp on the hearts of America. They were on top of the world, dominating blog conversation, appearing spread-eagled on glossy magazines nationwide, having what used to be an exclusive feature on the internet’s top food property… It seemed that the Cupcake Empire was well on its way to reaching Starbucksian proportions.

And then.

They began to feel some pushback in ’09 in the form of well-publicized pot shots from food cognoscenti David Chang and Jason Sheehan, in each case weathering them with aplomb. After all, who cares if the Class Nerds have issues with an It girl’s lengthy tenure? But by then end of 2010, everyone, from NPR to The New York Times, had gotten in on the action. Observe:

The New Cupcake: Macaroons vs. Whoopie Pies
Pie to Cupcake: Time’s Up
Cupcakes are Over Make Room For Pie
Move Over, Cupcake: Make Way For The Macaroon Etc.

Meanwhile, we saw what can now clearly be interpreted as a cry for help: Cupcakes, unveiling a curvier-than-usual look, sporting shockingly tight-fitting liners emblazoned with jolly rogers, and going seriously downmarket with a sprinkle of candied, lo-sodium Spam.

Oh, cupcake. What are we going to do with you? So suddenly out in the frigid cold, along with fallen starlets of years past: truffle oil, sun-dried tomatoes, Snapple

I’ll confess to having had a little bit of fun at the expense of the cupcake. Perhaps I was a bit too harsh. It’s important to remember that cupcakes, despite their gaudy hubris, have problems just like the rest of us. And I’ll let you in on a little secret: I don’t actually hate cupcakes. I derive no particular pleasure in seeing them so publicly and unceremoniously dumped by legions of fickle trend chasers. Now I’m well aware that people who know me, and particularly those who follow me on Twitter, may have a hard time believing this. So in the interest of full disclosure, I present you with an interview of yours truly, pulled together from footage we shot back in October.

I hope this puts to rest any doubts about my sincerity. [/one_half]

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